Multi-media at its best!

Fusion Learning are an award-winning agency working with clients around the world to help develop powerful brands through insight, innovation and positioning projects. During their latest project they were asked to help create a new insight-led kids' product range for one of their global clients.

The Challenge

After an extensive insight and innovation programme, Fusion Learning developed a series of products and marketing strategies to bring the new range to market.

One critical challenge was to find a way to align the client’s global marketing teams behind the viability of the new product range. To help achieve this Juice were asked to produce an innovative and striking DVD resource as one of the key strategic communication channels.

Our Solution

In a 3-month production period, Juice created a 60-minute multi-media resource designed to enthuse teams to deliver a successful product launch and dramatically build market share in markets across the world.

Interviews, graphics, photos and animation were blended together to effectively communicate key information on the research, consultation and product design processes, as well as to deliver technical information regarding the new range.

To assist the global marketing teams in launching to their individual markets, a range of recommendations and considerations were outlined in a dynamic and memorable style to ensure that opportunities were maximised in all regions.

As a key motivational tool and to engage the target audience at an early stage, a short animated trailer was created to raise awareness of the strategy even before the DVD was delivered.

Results

Both Fusion and their client have been delighted by Juice Learning’s creativity, innovation and seamless production processes, and the entire project has already been nominated for a Marketing Society Award.

Project Images

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Silver Winner at Cannes Corporate Media and TV Awards Gold Winner at Cannes Corporate Media and TV Awards Evcom 2015 Evcom 2014 Autovision 2015 IoIC Award of Excellence 2014

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