Inspiring animation for insurance industry conference

Opening film played at Broker Network's Conference.

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The Challenge

The two-day conference in Harrogate needed an opening film to set the tone for what was to come. It needed to be grand, bold and cinematic as it would be played out on the Harrogate Conference Centre's massive 8m x 4.5m screen to some of the most important figures in the insurance industry.

Our Solution

Broker Network had already decided on a mountaineering theme for their marketing materials and had already booked Sir Ranulph Fiennes as their keynote speaker. Therefore Juice decided to adopt this theme to create an inspirational tale of two mountaineers tackling the elements to reach their goal of the mountain’s summit. As well as providing a visual backdrop and an engaging story the metaphor of the mountaineers also related to the key themes of the conference and the issues facing the broking industry during these tough financial times.

Juice chose to use animation due to budget and production restrictions and created a film based on graphic illustrations and typographical elements, which used quotes from famous and historical figures to emphasize the conference’s key themes.

In addition to the opening film Juice also provided still imagery that was played on a loop before and after the conference and during the breaks. These illustrations used the animation style of the film to show Broker Network statistics. Juice were also employed to film the two-day conference for the dual purpose of a live feed at the conference and to provide delegates with cut-down versions of the sessions and speakers on DVD post conference to share with their own staff. A highlights version of the conference was also made for use on the company’s website.

Results

Following the conference, over 90% of delegates voted the film to be either “very good” or “excellent” with one commenting, “great film, really got us thinking”.

Broker Network have subsequently retained Juice Learning’s media production services for a series of films involving senior figures in the insurance industry.

Project Images

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Project Films

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Silver Winner at Cannes Corporate Media and TV Awards Gold Winner at Cannes Corporate Media and TV Awards Evcom 2015 Evcom 2014 Autovision 2015 IoIC Award of Excellence 2014

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