Multi-stranded narrative launches new safety initiative

The Challenge

Alstom approached us to create a training resource for their new safety initiative, PoWSA (Point of Work Safety Assessment). They’d concluded that a high percentage of the safety incidents they were witnessing across the business were based on changing work conditions, external pressures, unfamiliar tasks, over-familiarity with work procedures, or a combination of the above. The Alstom safety team had devised the PoWSA to get employees to take time before each task to understand the procedures and working environment with the view that any potential hazards could be removed prior to the commencement of the task.

With Alstom covering rail, underground and tram works, from building infrastructure to contracted maintenance, and with sites across the U.K and Ireland it was decided that the resource had to be representative of wide cross-section of business activities.

Our Solution

Juice believed the best way to engage with the issues surrounding the PoWSA training resource was to create a narrative focussed on a range of characters from across the business. This allowed viewers to recognise the requirement for such a programme and make it relevant to their own work activities. It was decided we would develop a complex narrative that tied four different sites together. These four narratives would each show the build-up to a possible incident through the attitudes and behaviours of the characters involved. The four stories centred around: the building of tramlines in Nottingham; train maintenance in Manchester; warehouse activity in Preston; and tram maintenance in Dublin.

The resource was broken down into three films, with the first (Are Accidents Avoidable? Part 1) focussing on the details of an accident taking place in Nottingham. The second film (Are Accidents Avoidable? Part 2) starts the following week with a complex story interweaving the remaining three sites. The film culminates with each of the three storylines ending on a cliffhanger with characters on the verge of being involved in an accident. These two films were designed to fuel conversation and debate among delegates about the characters’ attitudes and behaviours, and also get delegates to try and identify the possible hazards our characters are facing.

The final film, The Pay-Off, is a summation of all three storylines and was designed to play at the end of the training session as a hard-hitting finale. A female Alstom employee, whose involvement in one of the storylines provides a clever twist to the perception of risks and hazards, narrates the film.

The film was shot in 5 days across 4 Alstom sites in Nottingham, Manchester, Chester and Dublin.

Project Images

01020304050607080910110607080910101010

Project Films

040506

Receive our Newsletter

  /  
Your name:
/
Company:
/
Email:
Leave this empty:
/
/
Silver Winner at Cannes Corporate Media and TV Awards Gold Winner at Cannes Corporate Media and TV Awards Evcom 2015 Evcom 2014 Autovision 2015 IoIC Award of Excellence 2014

Juice Learning Blog

The latest from Juice Learning

Greetings Readers, Our latest newsletter has a focus on Excellence! You’d think that excellence would be easy to define, bu...
Juice Learning are excited be exhibiting our Award-Winning approach to Behavioural Safety for the first time at the Health ...

Blended Solutions

On The Ball - Football Stewards Training Programme
Safety Excellence

Having invested heavily in process safety in recent years, Nampak Plastics UK identified a need to realise further improvement in its Health and Safety performance in order to fully protect both its business and its workforce.

More >

On The Ball - Football Stewards Training Programme
On The Ball - Football Stewards Training Programme

'On The Ball' is an NVQ certified training package aimed at all English football stewards. The training package comprises of 8 modules each a carefully crafted learning journey including engaging interactive activities all clearly laid out for the steward in their training guide, film footage and handouts.

More >

Some of our Clients

NHSSSENampackPremier LeagueEnterprise MouchelGKNPhunky FoodsToyota

Share

YouTube

Enjoy films created by Juice Media on YouTube

Linked In

View our profile on Linked In

Juice Learning
18F2, Brooke's Mill
Armitage Bridge
Huddersfield
HD4 7NR

Email: info@juicelearning.com

Telephone: 0844 504 75 75
International: + 44 (0) 1423 202181