Multi-stranded narrative launches new safety initiative

The Challenge

Alstom approached us to create a training resource for their new safety initiative, PoWSA (Point of Work Safety Assessment). They’d concluded that a high percentage of the safety incidents they were witnessing across the business were based on changing work conditions, external pressures, unfamiliar tasks, over-familiarity with work procedures, or a combination of the above. The Alstom safety team had devised the PoWSA to get employees to take time before each task to understand the procedures and working environment with the view that any potential hazards could be removed prior to the commencement of the task.

With Alstom covering rail, underground and tram works, from building infrastructure to contracted maintenance, and with sites across the U.K and Ireland it was decided that the resource had to be representative of wide cross-section of business activities.

Our Solution

Juice believed the best way to engage with the issues surrounding the PoWSA training resource was to create a narrative focussed on a range of characters from across the business. This allowed viewers to recognise the requirement for such a programme and make it relevant to their own work activities. It was decided we would develop a complex narrative that tied four different sites together. These four narratives would each show the build-up to a possible incident through the attitudes and behaviours of the characters involved. The four stories centred around: the building of tramlines in Nottingham; train maintenance in Manchester; warehouse activity in Preston; and tram maintenance in Dublin.

The resource was broken down into three films, with the first (Are Accidents Avoidable? Part 1) focussing on the details of an accident taking place in Nottingham. The second film (Are Accidents Avoidable? Part 2) starts the following week with a complex story interweaving the remaining three sites. The film culminates with each of the three storylines ending on a cliffhanger with characters on the verge of being involved in an accident. These two films were designed to fuel conversation and debate among delegates about the characters’ attitudes and behaviours, and also get delegates to try and identify the possible hazards our characters are facing.

The final film, The Pay-Off, is a summation of all three storylines and was designed to play at the end of the training session as a hard-hitting finale. A female Alstom employee, whose involvement in one of the storylines provides a clever twist to the perception of risks and hazards, narrates the film.

The film was shot in 5 days across 4 Alstom sites in Nottingham, Manchester, Chester and Dublin.

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Project Films


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