Behind-the-scenes of football stewarding

A series of documentary films created to accompany the NVQ Level 2 Training resource for English football stewards: 'On The Ball'.

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The Challenge

The Football Association, The Premier League and The Football League had previously supplied clubs across the English leagues with a training resource that was the basis of all stewards training. This training was overly PowerPoint reliant and although factually sound and relevant it had become a bit dated in how it engaged with its audience.

Our Solution

Alongside a complete overhaul of the training, which is explained in detail via the blended solution case study, one of the main updates to the resource was the addition of over two hours worth of documentary films focusing on the different learning objectives of the training. The use of documentary films was inspired by observational documentary (ob-doc), workplace-based television series, such as ‘Airport’.


Juice Learning decided to film at six grounds across the English football leagues in the final weeks of the 2009/2010 season. The access we were granted allowed us to go behind the scenes and visualize the steward’s role in great detail. We were also privy to some extraordinary scenes, including pitch invasions, promotion winning celebrations, ejections and arrests.

To supplement this ob-doc footage we also filmed a series of interviews with Safety Officers and other senior figures in the world of football to create content for some of the more factual film content that was required.

The final films touched on issues such as: customer service, health and safety, crisis management, teamwork, disabled supporter experience, racism and ground legislation. It also included a half hour induction film giving potential stewards an overview of the role, including its history, priorities and prospects.


Following a national tour of launch events, the On the Ball resources now forms the basis for steward training at over 100 football clubs in England and Wales. On the Ball will provide an invaluable aid to ensuring that the training and standard of stewarding in England continues to be the envy of the world.

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Blended Solutions

We use a wide variety of techniques including theatre, film, e-learning and live workshops. Find out how our blended solutions have delivered real value and long term improvement.

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On The Ball - Football Stewards Training Programme
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'On The Ball' is an NVQ certified training package aimed at all English football stewards. The training package comprises of 8 modules each a carefully crafted learning journey including engaging interactive activities all clearly laid out for the steward in their training guide, film footage and handouts.

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