Event anticipation through powerful ‘Don’t Look Back in Anger’ film

Two web advertisements that were used to invite emergency service employees to a healthy living training event.

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The Challenge

In order to create a sense of anticipation and to raise the key issues of their staff conference, NHS Yorkshire and the Humberside SHA required a short film to introduce the main themes of the healthy living event.

The Solution

Using High Definition footage, the short film features a married couple in a wedding photograph coming to life to comment on their future selves. The simple but memorable approach allows the film to raise the issues of diet, drinking, smoking and exercise in a fresh and unique way.

The films were shot on HDCAM at a residence in Holmfirth. The films were finished in post production at VTR North in Leeds.

The Result

The film was so effective in achieving the project’s goals, that the client commissioned a second equally engaging, but more positive film to be sent out after the conference as a reminder to the delegates of what they’d learnt at the event.

Project Images

010203040505

Project Films

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Silver Winner at Cannes Corporate Media and TV Awards Gold Winner at Cannes Corporate Media and TV Awards Evcom 2015 Evcom 2014 Autovision 2015 IoIC Award of Excellence 2014

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