Fusion Learning

Fusion Learning are an award-winning brand building agency who work with clients all over the world to help develop their brands through insight, innovation and positioning projects. During their latest project they were asked to help create a new insight led kids’ product range with one of their global clients.

As part of this major business initiative and after an extensive insight and innovation programme, Fusion Learning helped develop a series of products and marketing strategies to bring the new range to market.

The Challenge

The critical challenge facing the team, was finding a way to enthuse the client’s marketing teams across the world about the viability of the new product range. To help achieve this Juice were asked to produce a DVD resource to meet a number of requirements:

  • To provide background information on the research, consultation and product design process.
  • To deliver technical information regarding the product range.
  • To give recommendations and considerations for the global marketing teams on launch to their market.
  • Most importantly to enthuse the team across the world to deliver a successful product launch to dramatically build market share.

Our Solution

During the course of the 3-month project Juice have designed and delivered a 60-minute film resource including interviews, graphics, photos and animation, as well as a short animated trailer to raise awareness even before the DVD is delivered.

Results

Like any global initiative, this project will take some time to deliver the expected results. In the meantime both clients are delighted with the results and the entire project has already been nominated for a Marketing Society Award.

Project Images

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Silver Winner at Cannes Corporate Media and TV Awards Gold Winner at Cannes Corporate Media and TV Awards Evcom 2015 Evcom 2014 Autovision 2015 IoIC Award of Excellence 2014

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Juice Learning
18F2, Brooke's Mill
Armitage Bridge
Huddersfield
HD4 7NR

Email: info@juicelearning.com

Telephone: 0844 504 75 75
International: + 44 (0) 1423 202181